[On-Demand] 4-Hour Employment Branding a Recruitment Strategy Certificate Program

Continuing Education Credits:

• HRCI – 4 HR (General) Credits
• SHRM – 4 PDC’s

HR professionals, managers, and supervisors will benefit immensely from attending this comprehensive training on Employment Branding and Recruitment Strategy. The evolving landscape of talent acquisition demands a sophisticated understanding of how to attract and retain top talent. This program provides the tools and insights necessary to build a compelling employment brand that resonates with prospective employees and current staff alike. By mastering the principles of employer branding, participants will be able to create a workplace reputation that not only attracts high-caliber candidates but also fosters a sense of pride and loyalty among existing employees.

The training covers critical aspects of recruitment strategy, from the fundamentals of crafting an effective Employer Value Proposition (EVP) to the latest trends in digital recruitment marketing. Participants will learn how to leverage social media, optimize career sites, and implement advanced technologies like Artificial Intelligence (AI) in their recruitment processes. These skills are essential in today’s competitive job market, where attracting the right talent can significantly impact an organization’s success and growth.

Additionally, the program emphasizes the importance of candidate experience and employee engagement. By understanding how to design a positive candidate journey and implement effective communication strategies, attendees will ensure that their recruitment processes are not only efficient but also candidate-friendly. The focus on employee advocacy and internal engagement strategies will help managers and supervisors build a strong, cohesive team culture that promotes long-term employee satisfaction and retention.

Finally, the training addresses legal and ethical considerations in recruitment, ensuring that participants are well-versed in compliance and best practices. With topics on privacy, data protection, and ethical recruitment, attendees will be equipped to handle the complexities of modern recruitment with integrity and transparency. The program concludes with future trends and innovations, preparing HR professionals, managers, and supervisors to stay ahead of the curve in employment branding and recruitment strategy.

Program Features 

• Expert trainer with extensive HR experience and legal expertise
• Comprehensive coverage of essential HR topics and legal compliance requirements
• Engaging training format with practical examples and case studies
• Certificate of completion upon successful program completion

 

Why Attend This Training Program

• Advanced Recruitment Strategies: Develop advanced skills in crafting and implementing recruitment strategies tailored for diverse organizational needs, enabling you to attract top talent effectively.
• Networking Opportunities: Connect with other HR professionals, managers, and industry experts, expanding your professional network and gaining new perspectives on recruitment and employer branding.
• Practical Application and Problem-Solving: Engage in practical workshops and real-world case studies that provide hands-on experience in addressing common and complex recruitment challenges.
• Career Advancement and Recognition:  Earn a recognized certification in Employment Branding and Recruitment Strategy, demonstrating your commitment to professional growth and enhancing your credibility in the HR field.

 

Topics Covered

• Understanding Employment Branding
• The Evolution of Recruitment Strategies
• The Employer Value Proposition (EVP)
• Research and Analysis
• Crafting Your Brand Narrative
• Visual and Digital Identity
• Digital Marketing for Recruitment
• Employer Branding on Social Media
• Career Site Optimization
• Designing a Positive Candidate Journey
• Communication Strategies
• Feedback and Continuous Improvement
• Proactive Talent Sourcing
• Diversity and Inclusion in Recruitment
• Employer Branding Events
• Leveraging Employee Advocacy
• Internal Communication and Engagement
• Employee Recognition Programs
• Applicant Tracking Systems (ATS)
• Artificial Intelligence in Recruitment
• Data Analytics for Recruitment
• Legal Compliance in Recruitment
• Ethical Recruitment Practices
• Privacy and Data Protection
• Metrics and KPIs for Employer Branding
• ROI of Recruitment Strategies
• Benchmarking and Best Practices
• Emerging Trends in Employment Branding
• Innovations in Recruitment Strategy
• Preparing for the Future of Work

 

Target Audience

• Current HR Directors: Professionals already holding HR Director positions seeking to update their skills and stay abreast of the latest trends and practices in the field.
• Senior HR Managers: Experienced HR Managers looking to take the next step in their careers and prepare for roles at the director level.
• Aspiring HR Leaders: Individuals aiming to transition into senior HR roles, such as HR Directors or Vice Presidents of HR, and seeking the necessary skills and credentials.
• HR Business Partners: HR professionals who work closely with senior management and need to understand strategic HR management at a higher level.
• Talent Development Managers: Those responsible for employee development and succession planning who are looking to expand their strategic HR capabilities.
• Organizational Development Professionals: Individuals focused on organizational change and development, looking to enhance their understanding of strategic HR’s role in these processes.
• HR Consultants and Advisors: Independent consultants and advisors who provide strategic HR guidance to organizations and need to stay current with industry best practices.
• Small Business Owners/CEOs: Leaders of small to medium-sized businesses who often take on HR responsibilities and need a deeper understanding of strategic HR management.
• HR Professionals in Transition: Individuals between roles or looking to shift their career path within HR, aiming to increase their marketability and job prospects.
• HR Academics and Educators: Educators and researchers in the field of human resources or related fields looking to update their knowledge and incorporate current practices into their teaching and research.
• Non-HR Executives: Executives from other departments who collaborate closely with HR and need to understand the strategic importance and functions of HR within an organization.
• Recruitment Specialists: Professionals specializing in talent acquisition seeking to enhance their skills in employer branding and strategic recruitment.
• Employee Engagement Managers: Those focused on improving employee satisfaction and engagement, aiming to integrate effective recruitment strategies.
• Corporate Trainers: Trainers responsible for onboarding and development, looking to align training programs with strategic HR objectives.
• HR Generalists: Versatile HR professionals covering multiple HR functions, looking to deepen their expertise in recruitment and branding.
• Workforce Planning Analysts: Analysts who plan and forecast workforce needs, seeking to incorporate advanced recruitment strategies into their planning.
• Compensation and Benefits Managers: Managers who design compensation packages, aiming to understand how these packages influence recruitment and retention.
• Employee Relations Specialists: Professionals managing employee relations, seeking to align these practices with strategic recruitment and branding efforts.
• Diversity and Inclusion Officers: Individuals responsible for promoting diversity and inclusion within the organization, aiming to attract a diverse talent pool through strategic recruitment.
• HR Technology Specialists: Professionals focusing on HR tech solutions, seeking to understand how technology can enhance recruitment and branding efforts.

Agenda 

10:00 AM – 10:10 AM: Welcome and Introduction

• Overview of the program
• Objectives and outcomes

10:10 AM – 10:30 AM: Module 1 – Introduction to Employment Branding and Recruitment Strategy

• Understanding Employment Branding
• The Evolution of Recruitment Strategies
• The Employer Value Proposition (EVP)

10:30 AM – 10:50 AM: Module 2 – Building an Employment Brand

• Research and Analysis
• Crafting Your Brand Narrative
• Visual and Digital Identity

10:50 AM – 11:10 AM: Module 3 – Recruitment Marketing

• Digital Marketing for Recruitment
• Employer Branding on Social Media
• Career Site Optimization

11:10 AM – 11:30 AM: Module 4 – Candidate Experience

• Designing a Positive Candidate Journey
• Communication Strategies
• Feedback and Continuous Improvement

11:30 AM – 11:50 AM: Module 5 – Talent Acquisition Strategies

• Proactive Talent Sourcing
• Diversity and Inclusion in Recruitment
• Employer Branding Events

11:50 AM – 12:00 PM: Module 6 – Employee Advocacy and Engagement

• Leveraging Employee Advocacy
• Internal Communication and Engagement
• Employee Recognition Programs

12:00 PM – 12:15 PM: Break

12:15 PM – 12:35 PM: Module 7 – Technology in Recruitment

• Applicant Tracking Systems (ATS)
• Artificial Intelligence in Recruitment
• Data Analytics for Recruitment

12:35 PM – 12:55 PM: Module 8 – Legal and Ethical Considerations

• Legal Compliance in Recruitment
• Ethical Recruitment Practices
• Privacy and Data Protection

12:55 PM – 1:15 PM: Module 9 – Measuring Success and ROI

• Metrics and KPIs for Employer Branding
• ROI of Recruitment Strategies
• Benchmarking and Best Practices

1:15 PM – 1:35 PM: Module 10 – Future Trends and Innovations

• Emerging Trends in Employment Branding
• Innovations in Recruitment Strategy
• Preparing for the Future of Work

1:35 PM – 1:50 PM: Review and Summary

• Key takeaways from each module
• Application of concepts in real-world scenarios

1:50 PM – 2:00 PM: Q&A Session

• Open floor for participant questions and discussion